From a Travel Blog to a Travel Club, a 80k people travel community

Scorci di Mondo The idea was to create integrated strategic plans and apply them on multiple fronts, from social platforms such as Instagram, Facebook, Tik Tok and YouTube to information sites, up to print newspapers, TV and radio.
L’idea è stata quella di realizzare piani strategici integrati e applicarli su più fronti, dalle piattaforme social quali Instagram, Facebook, Tik Tok e YouTube ai siti di informazione, fino a giornali cartacei, tv e radio.

Starting from a storytelling focused on the world of travel and the storytelling of places, the communication strategy adopted aimed at strengthening and retaining the community, implementing projects related to the promotion of itineraries and tourist excellence as well as the enhancement of businesses and companies sector. The expansion work of the fan base has also passed from the implementation of the use of videos and platforms suitable for their sharing as well as gaming techniques, useful for creating interaction and collective interest.