Branding for digital transformation

Mr. Harvey is an online platform born on You Tube, which deals with digital tutoring and programming, both B2B and B2C. The challenge was to brand such ephemeral concepts as digital, community, programming and mentoring. In this case, the concept of the logo comes from the merge of the services into a single ideogram. The red of You Tube and the 4: 3 aspect ratio typical of the video, the messaging icons of the communities and the programming language come together in an anthropomorphic avatar that symbolises the human contact of the tutor.