Social Media Management for migration services startup

La Bella Vita is an international startup that deals with migration services for Latin American citizens interested in living in the Bel Paese (Italy). The challenge was to design an integrated strategy that identified the services offered, the audience and the most appropriate storytelling. Starting from a careful market analysis, we were able to shape a brand, a narrative and a communication strategy with a lever on the history of Italian emigration abroad, on the concept of reunification and on ethnic duality.