Communication for Italian language

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Aulalibri is an innovative startup dedicated to the tutoring for languages ​​in LMS (Learning Management System) operating throughout the Latin American territory. The challenge was to support management in the planning of marketing strategies, in the execution and management of the marketing plan, in public relations and in the institutional narrative. The process, after an initial audit phase, integrated management and design thinking techniques with iterative applications typical of lean startup processes which are progressively conveyed to social management, web page design and management of contacts with students via email marketing.